Creating and working with elite athletes on a regular basis leads to ideas and opportunities. The McMaster Men’s volleyball team was the #1 seed and host of the 2016 CIS Men’s Volleyball Championships. As an assistant coach with the women’s team, we cross paths on a regular basis, share bus rides, work camps together, etc.
We worked together to raise some awareness of the championships through the players social media accounts with the help of images. McMaster Athletics & Recreation had already selected a promotional hashtag of #hammertime. We decided to play off of that and had a sledge hammer ready for the quick photoshoot.
It was awesome to work with these amazing athletes for this personal project: